
Shiksha Ka Ghar: Ek Chidiyaghar || A Day in College by Infinix
Product & Lifestyle Video Campaign
Lifestyle Campaign - In-house brand content showcasing college life and tech integration
This engaging lifestyle campaign for Infinix India was produced during Kuldeep Chauhan's full-time tenure with the brand in 2022. The project exemplifies the fast-paced, high-energy content strategy that Infinix employed to connect with their digital-first, young audience. Kuldeep played a dual role as Second Director of Photography and Lead Video Editor, managing both on-ground multi-cam shoots and complete post-production workflow. The video featured stylized indoor lighting setups and collaborative shooting approaches under the direction of Infinix's core brand marketing team. As Video Editor, Kuldeep assembled high-energy, product-centric edits that maintained brand consistency across all digital formats—whether for YouTube, social platforms, or in-store displays. His approach ensured seamless blend of performance, graphics, and audio cues, all tailored to resonate with Infinix's target demographic. The project stands as an example of TND Films' ability to deliver commercially effective content within tight brand timelines while maintaining visual engagement and technical excellence.