Iss Yoga Diwas par #IndiaRahegaFit | Dwarkadhish Temple

International Yoga Day Campaign - Visually uplifting film celebrating transformative power of yoga

This visually uplifting film was created to celebrate International Yoga Day, commissioned by the Adani Foundation as a tribute to the transformative power of yoga across communities. The campaign aimed to highlight how yoga is not just a practice but a way of life that connects the body, mind, and spirit—while also reflecting Adani Foundation's commitment to promoting holistic well-being among individuals. As the Director of Photography, Vipin Kumar Pal was responsible for shaping the visual tone of the film, capturing serene and powerful moments of yoga practice in diverse settings—from sunlit outdoor spaces to tranquil community centers. His cinematography focused on fluid motion, natural light, and graceful framing to evoke calmness, strength, and inner balance—the core essence of yoga. The challenge was to present yoga not just as a physical routine, but as a cultural and spiritual movement accessible to all ages and backgrounds. Vipin approached this with a meditative lens—balancing dynamic movements with still compositions, aerial perspectives with intimate close-ups, all while honoring the discipline and serenity of the practice. This campaign successfully blends purpose with visual poetry, resonating with audiences nationwide and reinforcing the message that yoga is a universal journey of self-awareness and harmony.