#HeroStories from Vietnam | Tata Super Ace | FMCG

Brand Film - Corporate storytelling showcasing Tata Motors heritage and innovation in Vietnam FMCG sector

Another compelling chapter in Tata Motors' global HeroStories campaign, this brand film explores how Tata Super Ace vehicles support Vietnam's FMCG (Fast-Moving Consumer Goods) distribution network. Through authentic customer storytelling, the film demonstrates the vehicle's reliability and efficiency in last-mile delivery operations. Vipin Kumar Pal's cinematography captures the dynamic energy of Vietnam's bustling FMCG distribution system, from warehouse operations to street-level deliveries. The visual narrative focuses on human-centric moments while maintaining a polished, brand-aligned aesthetic that celebrates both the vehicle's capabilities and the entrepreneurial spirit of its operators. The film stands as a testament to Tata Motors' commitment to enabling mobility and economic progress across diverse global markets, showcasing how their vehicles become integral partners in local business success stories.