#HeroStories from Vietnam | Tata Super Ace | Cargo

Global Customer Stories Campaign - Powerful brand film showcasing real-world impact of Tata vehicles

This powerful brand film was part of a global storytelling campaign by Tata Motors, aimed at showcasing the real-world impact of their vehicles through the voices of customers across different geographies. From rugged terrains to city landscapes, the film highlights how Tata Motors products enable mobility, progress, and reliability in people's lives. As the Director of Photography, Vipin Kumar Pal led the visual narrative for this extensive campaign. His responsibility was to capture authentic customer journeys in diverse environments—ranging from rural routes to industrial hubs—each reflecting unique stories of resilience, innovation, and trust in Tata Motors. The shoot demanded high adaptability, technical precision, and a human-centric approach to cinematography. Vipin's expertise in framing real people in real settings allowed the stories to unfold naturally, while still maintaining a polished and brand-aligned visual aesthetic. From handheld run-and-gun setups to carefully orchestrated cinematic sequences, the camera work served as the emotional bridge between the viewer and the featured individuals—drivers, fleet owners, business operators—who rely daily on Tata vehicles to drive their dreams forward. The result is a visually compelling film that not only celebrates the legacy of Tata Motors but also amplifies the voice of its global customer base with authenticity and heart.